You’re a young, ambitious, and motivated marketer. You’ve read all the industry-leading books, and know all there is to know about brands. You’ve worked for companies dealing with consumer goods or services, such as a retail brand. Then you get hired by an industrial company, looking to increase their sales through a greater emphasis on brand…
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Charm your users, forget about delighting them
There is a new buzz phrase in the field of software development & user experience design: “Delight your users.” I recently tweeted about how much I dislike the use of this word. It sounds so dainty and antiquated. I also often think to myself, “When is the last time I was absolutely delighted to use…
I love your brand so much, I got the t-shirt
Just a quick observation for this week. How important is your brand? If you play your cards right, it can help ensure your product is chosen over your competitors. If you consistently manage a great brand, it becomes legendary. Walk into nearly any apparel store or popular department stores, and you will see something similar…
Goldman Sachs says Social Media has little effect on what you buy
Goldman Sachs says Facebook has little effect on what you buy. My question is, do you buy the results? I’ve looked around online and I’m finding very little info about the report itself. Important info like what demographics did they poll? When and how did they ask them? Everyday I see the people I’m connected…
I Am Legion
Growing up, I was always fascinated by the Bible story of a man who was possessed by a number of spirits, identified as Legion. This whole idea of “Legion” has haunted me for years. Then not too long ago, I was sitting down at lunch with a few friends and watched them all Tweet/Leave a…
The fastest way to get an unsubscribe
The fastest way to lose a customer is to betray your brand. Introduce one product, but then try to switch to something completely different. It’s not uncommon, in fact I watched this happen recently. About a year ago, I got a press release from a company introducing their new daily deal text message service. This…
An experiment in aesthetics: the results
Last week I asked you to take a look at the following two websites, both selling spa services, and tell me which one you would most likely look into further for their services. Spa Services Site A Spa Services Site B The results of the survey demonstrate a clear favoring towards that of the site…
Can a brand be inherently evil?
March 12, 2011, Microsoft did something so horribly offensive that they had to apologize in a public forum. They sent a tweet. Even worse, that tweet was committing a charitable donation to Japan. HOW DARE THEY! Okay, let me pull the hyperbole train over and look at the issue here. Microsoft’s search engine division commits…
You’re doing it wrong! Facebook Fan Page
This last Sunday my wife and I were having breakfast at one of our favorite little diners here in Monrovia and we were looking at a 2 page spread for Sotheby’s of Pasadena displaying many of the properties they had for sale. In the middle of this spread was a banner asking me to be their…
An experiment in aesthetics
This week I would like your help to validate or invalidate a much common theory in how design can effect purchase decisions. Take a look at the following two websites for spa services: Spa Services Site A Spa Services Site B Now, please answer the poll below. Feel free to also leave a comment on…
