Category Archives: Web Design

An experiment in aesthetics: the results

Last week I asked you to take a look at the following two websites, both selling spa services, and tell me which one you would most likely look into further for their services. Spa Services Site A Spa Services Site B The results of the survey demonstrate a clear favoring towards that of the site…

An experiment in aesthetics

This week I would like your help to validate or invalidate a much common theory in how design can effect purchase decisions. Take a look at the following two websites for spa services: Spa Services Site A Spa Services Site B Now, please answer the poll below. Feel free to also leave a comment on…

Create More Compelling PowerPoint Presentations

As business people, we have seen multitudes of PowerPoint presentations. How often have you found yourself ignoring the presentation and sending emails while you listen to the presenter speak? Maybe you’re distracted by the amount of bullet points the slides contain. Or perhaps, you’re the one presenting and no one seems to be paying attention….

Knowing What Your Customers Really Want

As a User Experience Designer, I am often approached with product requirements such as “Customer A wants the product to do B.” When I start asking questions about why & what they’re presently doing, the person giving me the requirement often can’t answer them. Listening to a feature request and really understanding what your customer…

Show Some Face

There is no design tactic more powerful than the human face. Seriously. Are you a social media professional? Use a professionally photographed photo of yourself for your avatar. Are you designing a web site for your product? Consider a professionally shot photograph of an attractive model using or interacting with your product. Why is this…

Switch to our mobile site