Category Archives: Uncategorized

Charm your users, forget about delighting them

There is a new buzz phrase in the field of software development & user experience design: “Delight your users.” I recently tweeted about how much I dislike the use of this word. It sounds so dainty and antiquated. I also often think to myself, “When is the last time I was absolutely delighted to use…

Be A Lighthouse

We’re bombarded with messages so fast its’ easy to feel overwhelmed. I can feel like the fire hose has turned into an ocean. That’s why we look for people, sites, and sources we can trust to help us through the noise… a lighthouse. In your industry, in your vertical, in your company, or even your circle…

Due Diligence

First off, I feel the need to thank all the journalists and reporters for dealing with the mass amounts of emails (yes, and faxes…really?!) that you get and have to rifle through. If you are a PR professional, chances are you may have stepped in a newsroom and seen the chaos that it can be….

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