When it comes to social media campaigns and usage it’s easy to get caught up in the desire for the big splash. To create the next Old Spice Guy and launch you and your company into internet stardom and become noted in the annals of internet marketing history. There’s noting wrong with that, so long as…
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Category Archives: Social media
The Hedgehogging Social Media Bus
In the book Good to Great, Jim Collins has 2 prevailing theories. Hedgehog Theory and Bus Theory. Two ways of describing how a business can go from good to great (honestly the book could have been 1/4 the length and have been just as effective). Hedgehog - Basically this comes down to figuring out what your company can…
The social reflection theory
I have a theory I call the social reflection theory, and it’s one that won’t be proven in a standard scientific lab. It will be proved or disproved on the digital streets of Twitter, Facebook, YouTube, LinkedIn, Forums, Wiki’s and the vast landscape we call social media. This is something, that I feel will happen and there’s…
Humor can build a community, but can it build a tribe?
Yesterday I re-read Seth Godin’s book Tribes (We Need You to Lead Us) for my business book club I’m part of. On the way home I wrote this post using my netbook tethered to my phone. Technology is such an amazingly glorious thing is it not? While reading Tribes I couldn’t help but take what has taken…
Goldman Sachs says Social Media has little effect on what you buy
Goldman Sachs says Facebook has little effect on what you buy. My question is, do you buy the results? I’ve looked around online and I’m finding very little info about the report itself. Important info like what demographics did they poll? When and how did they ask them? Everyday I see the people I’m connected…
I Am Legion
Growing up, I was always fascinated by the Bible story of a man who was possessed by a number of spirits, identified as Legion. This whole idea of “Legion” has haunted me for years. Then not too long ago, I was sitting down at lunch with a few friends and watched them all Tweet/Leave a…
You’re doing it wrong! Facebook Fan Page
This last Sunday my wife and I were having breakfast at one of our favorite little diners here in Monrovia and we were looking at a 2 page spread for Sotheby’s of Pasadena displaying many of the properties they had for sale. In the middle of this spread was a banner asking me to be their…
The Features and benefits of social media
The social media ROI argument has been raging for a long time, and there’s no doubt that you have to prove that social media has a valid purpose in your business to accept it into your daily practices. There are two polarized camps with a lot of people caught in the middle. One ranting and…
Education
So…with businesses jumping in and offering incentives on geolocation platforms like Foursquare, SCVNGR, Yelp, we as the consumer are on the constant lookout to see who is offering what and where. As the consumer, thank you for doing this. We love to shop at your place, and feel like we are being rewarded for our…
Expand Your Horizons
In thinking about this post, I just Googled PR…just to see what came up and strangely enough, the Wikipedia Page was at the top. The link really takes you to the page, and if you look at it, the first thing it says is this, “Public relations (PR) is a field concerned with maintaining a…
