Category Archives: Branding

Have we met?

You’re at a party and you meet someone. Perhaps they’re a mutual acquaintance. You quickly find you have a lot in common, and a lot of similar friends. You become friends. How do you identify that friend? 140-160 pound guy with longer brown hair, blue eyes, clean shaven, big-earlobes, bushy eyebrows, small nose, narrow-shoulder, about…

Urban Outfitters vs the creative community

Last week an Etsy artists made an accusation. She claimed Urban Outfitters had ripped off her designs. This apparently is nothing new, as many artists and indie product designers have made the same claims. But this blog post got traction, and within the week, Urban Outfitters pulled their product line despite claiming the allegations of…

Skype: The brand that Microsoft bought

When there’s no conceivable logic to a purchase, it comes down to brand. Last week, the rumor mill was talking about Google and Facebook in discussions to purchase or team up with Skype. Less than a week later, Microsoft swooshed in and bought the prized possession, squashing all rumors and speculation. Skype is well known…

Can this really be true?

We all know who the low-price leader is in retail. We also know of a chain of Italian restaurants whose chefs are trained in a culinary school in Tuscany. Also, it seems that every fast-food restaurant is using high-quality Angus beef in their burgers. So what do these things have in common? They all have…

Does your brand need a light?

Australia is taking the most aggressive steps of all nations in the regulations of tobacco advertising. Beginning January 2012, logos will be banned. New laws will be implemented that will prohibit the tobacco brands to use their distinctive colors, typefaces, and designs on packaging, and the only identifier will be the brand name and variety…

The new hotshot has no clothes

You’re a young, ambitious, and motivated marketer. You’ve read all the industry-leading books, and know all there is to know about brands. You’ve worked for companies dealing with consumer goods or services, such as a retail brand.┬áThen you get hired by an industrial company, looking to increase their sales through a greater emphasis on brand…

I love your brand so much, I got the t-shirt

Just a quick observation for this week. How important is your brand? If you play your cards right, it can help ensure your product is chosen over your competitors. If you consistently manage a great brand, it becomes legendary. Walk into nearly any apparel store or popular department stores, and you will see something similar…

The fastest way to get an unsubscribe

The fastest way to lose a customer is to betray your brand. Introduce one product, but then try to switch to something completely different. It’s not uncommon, in fact I watched this happen recently. About a year ago, I got a press release from a company introducing their new daily deal text message service. This…

Can a brand be inherently evil?

March 12, 2011, Microsoft did something so horribly offensive that they had to apologize in a public forum. They sent a tweet. Even worse, that tweet was committing a charitable donation to Japan. HOW DARE THEY! Okay, let me pull the hyperbole train over and look at the issue here. Microsoft’s search engine division commits…

Brands are larger than life

“That was my father’s final joke, I guess. The man tells his stories so many times that he becomes the stories. They live on after him. And in that way, he becomes immortal.” – Will Bloom, in Big Fish I just watched Big Fish, which is full of branding lessons. The most important was this…

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