As PR professionals, we send out countless press releases, media advisories, pictures, etc. along with the vocabulary “Please see attached.” Some of you may have experienced the feedback, “I can’t seem to open your attachment,” or the “your attachment didn’t come through.” On my way to In-N-Out Burger yesterday, I gave Salt Lake Tribune Business…
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Author Archives: Scott Duehlmeier
I Am Legion
Growing up, I was always fascinated by the Bible story of a man who was possessed by a number of spirits, identified as Legion. This whole idea of “Legion” has haunted me for years. Then not too long ago, I was sitting down at lunch with a few friends and watched them all Tweet/Leave a…
Education
So…with businesses jumping in and offering incentives on geolocation platforms like Foursquare, SCVNGR, Yelp, we as the consumer are on the constant lookout to see who is offering what and where. As the consumer, thank you for doing this. We love to shop at your place, and feel like we are being rewarded for our…
Expand Your Horizons
In thinking about this post, I just Googled PR…just to see what came up and strangely enough, the Wikipedia Page was at the top. The link really takes you to the page, and if you look at it, the first thing it says is this, “Public relations (PR) is a field concerned with maintaining a…
Due Diligence
First off, I feel the need to thank all the journalists and reporters for dealing with the mass amounts of emails (yes, and faxes…really?!) that you get and have to rifle through. If you are a PR professional, chances are you may have stepped in a newsroom and seen the chaos that it can be….
If
Over the past 7+ years I’ve been in PR, I’ve either dealt with, or been part of a team that has had to deal with a lot of situations I never thought I would have to deal with…from the ridiculous to the utterly frightening. If you are a PR professional, chances are you have had…
“You’re An Idiot”
These were the words that Jason Falls said during a panel discussion at Blog World Expo 2008. Now let me give this a little context… This was a panel consisting of Jason, Chris Brogan, Lee Odden and Brian Solis. Three guys who know a little something about blogging/PR/Marketing…just click on the links above to visit…
Interview with a Reporter
One of the things that I really like about my job is that I get to work with media all across the country. I’ve been able to sit down in newsrooms in Philadelphia, have conversations with assignment editors in New York, shoot the bull with news directors in Madison, Wisconsin and even eat lunch with…
